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GLOBAL MARKETING & TRADE (3 MONTH DIPLOMA)


GLOBAL MARKETING & TRADE

This newly-developed 3 month program is a very intensive and dynamic one designed to introduce the basic skills and knowledge of marketing and international trade to participants. The program consists of 3 modules; with each has its own focus relevant to marketing and international trade. At the completion of the program, students will have basic marketing skills and techniques and marketing research in international trade, financial and logistics management in international trade etc.

Who should enroll

This program is for students interested in international marketing and trade. If you are thinking of starting your own business in your country, are going on to study business at university, or plan to start your career working for a company upon your return home, you will enjoy and benefit from this course. Our small classes encourage teamwork and intercultural learning and we offer an interesting balance of theory and lots of hands-on activities and participation in simulations of real-life business situations.

Course Structure

MONTH ONE - International trade ? An overview of the cultural aspects of doing business abroad
The Global Economy
International Marketing and Research
The International Business Plan
International Trade Finance
International Logistics and Distribution
Overview of International Marketing and trade

MONTH TWO - International marketing research
The Characteristics of International Marketing
The International Marketing Plan
Cultural Differences and International Marketing
Pricing and International Markets
The Role of Research in International Marketing

MONTH THREE -- Financing ? international trade & Logistics and distribution
The Importance of Financing in International Trade
The Financing Proposal and Its Presentation
The Role of Logistics Management
Transportation Management & Analysis
Export Procedures and Order Processing
Trade Documentation

Learning Outcome

In addition to hands-on marketing and international trade knowledge and experience students can get from class instructions, case studies and term projects, for those students who successfully complete the 3-module course, they will receive 6 certificates from FORUM FOR INTERNATIONAL TRADE TRAINING (FITT), a publicly recognized Canadian International Trade Training Institution, as well as a Diploma in Global Marketing and Trade from Western Town College.

CASE STUDIES:

We will be doing two case studies each month. Case studies are related to the coursework and are a simulation of real-life business situations. You and your group will analyze the problems facing a company, brainstorm ideas and solutions, and present your plan. These case studies are done twice a month on a Friday morning and last for the whole morning class.

Program Start Date

Intake every month

Admission Requirements

TOEIC Score >700, TOEFL Score >530 (CBT>197, IBT>71 ), WTC Placement Test Level 7 or Completion of WTC Level 6

Practicum

A 1 month optional Business Practicum is available to students who fulfill course requirements and pass an interview.

The course topics are subject to change.